Éclair Naturals, the US hair and body care brand, is raising awareness of harmful ingredients in cosmetics in a new campaign called NeverAny.
The campaign features portraits of women hand-painted with plant-based ink by celebrity make-up artist and body painter Joanne Gair, and photographed by fashion photographer Ruven Afanador.
The brand’s Co-founder and CEO John Matise told Cosmetics Business: “Our NeverAny portraits feature women in their natural state in order to communicate complete transparency and