Australian skin care brand Alya Skin has been acquired by beauty distributor Frostbland.
Frostbland said it moved to acquire the business after it became apparent that founders Manny Barbas and James Hachem were seeking to exit the company.
“We were extremely excited to purchase the brand and write the next chapter in Alya Skin’s growth and develop its future,” said Frostbland Chairman Uri Fester.
Frostbland was appointed as the exclusive global distributor for Alya Skin shortly after the brand launched online in 2018.
The business manages the distribution of beauty brands such as Batiste Dry Shampoo and Bondi Sands, shipping products across Australia, New Zealand and the Pacific Islands.
Barbas said the brand’s four-year partnership with Frostbland “catapulted” its growth in Australia.
“We have thoroughly enjoyed working with the management team at Frostbland; not only are they experts in the field but they are also great people with great values and immediately were aligned with our vision, both of which are very important to us,” he added.
“We're excited to see where they are going to take the brand and look forward to
seeing further growth of Alya Skin for many years to come.”
Alya Skin’s line-up of products includes cleansers, exfoliators, moisturisers and treatment products.
The brand went viral following the launch of its Australian Pink Clay Mask in 2018, which it claims has gained a “cult following” in the beauty world.
In 2022, the business made its UK debut with an exclusive launch into Superdrug and superdrug.com.
