Not many cosmetics entrepreneurs can say they meditate over their products, or play music to essentials oils as part of the formulating process, but that is exactly what Annee de Mamiel, the founder of her eponymously-named brand, does.
The Australian acupuncturist and aromatherapist created the holistic brand on a leafy farm in Hertfordshire in 2010, after realising that she could take the bespoke products she was producing for her clients out of her Fortnum & Mason treatment room.
Her products have now claimed cult status among luxury magazines and can be found in a wide range of specialist retailers.
Most recently, she has just signed off on her first spa partnership with Barber & Parlour at The Ned in London, where city-dwellers in need of respite can receive an environmental de-stress facial.
Cosmetics Business spoke to de Mamiel about how she marries her holistic ethos with business and exactly what spiritual practices her products undergo.
The importance of education
To understand the brand it is important to look at de Mamiel’s CV.
She holds a degree in Traditional Chinese Medicine, and Anatomy and Physiology. de Mamiel completed
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