Being British and also a niche brand seems to play very much into the hands of Berkeley Square Cosmetics as it has doubled its turnover in the past year. Katie Middleweek reports on how keeping things bijou in a business sense has led to bigger things for the brand
Berkeley Square Cosmetics (BSQ) was founded in 2004 by business partners Richard Cann and Ameen Kalla who wanted to create beautiful, bespoke fragrance and toiletry products which are individual, stylish and which conveyed a unique sense of British style. Of course there are many British brands of this ilk but Cann says that the pair wanted to “move on from the idea of British toiletries being floral and Victorian in style and instead use British fashion heritage from the 1920s and 1960s as our inspiration”.
Nearly seven years on this idea seems to have resonated with consumers and BSQ products are now available in 28 key markets across the world, with the company reporting a turnover of £1m in 2010 and predicting a £2.5m figure by the end of this year. This is especially impressive at a time when some other C&T brands have been really struggling and Cann puts the success of his company down to running a tight and streamlined ship.
BSQ is a niche company which counts its core staff at just a dozen and which prides its bijou team on being one that is able to respond and react quickly to situations as they arise and who all share a passion for producing products.
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