Carita has added an eye cream to its Diamond of Beauty line – the brand’s “ultra premium” anti-ageing offering.
The new Diamond of Beauty For Eyes joins the line’s existing moisturiser and night cream, and contains Gemmo-Cosmetic Technology, which is said to help renew, energise and improve radiance in the skin. According to Carita, the release of the eye product is in response to its finding that the number one priority for women aged between 35-40 is the slackening of skin around the eye area.
There will be two products available – a Day Elixir, which is designed to energise and brighten the eye area, along with a Night Elixir, which helps to fade puffiness and boost cell repair. The products include diamond particles, which add radiance and luminosity while acting as an “energy catalyst” for the skin. The skus are available at Carita spas and salons, and Harvey Nichols department store priced at £260 for both the Day and Night Elixirs.
