Colour Cosmetics

New mascara trends include false lash effect products, growth accelerators, conditioning mascaras and permanent mascaras. Efficacy is optimised through interaction between the formulation and applicator.

Innovation in nail care and a boom in BB cream and primer launches, alongside the introduction of make-up with skin care benefits has kept the colour cosmetics market buoyant in 2010/11

The 2011 Arab Spring revolutions in North Africa have had profound effects on the cosmetics industries in Egypt, Libya, Morocco and Tunisia. While international brands have reputation on their side, local brands retain significant strength. But political instability has left many C&T businesses suffering.

Nail products have been one of the best performing sectors worldwide in the past couple of years and British brand Nails Inc caters for most needs when it comes to nail varnish, manicures and pedicures. However the company is increasingly branching into nail art as a lucrative revenue stream and has recently made a move into the US and Canadian markets.

India’s beauty market is dividing into internationally recognised branded products for the middle classes and unknown brands at the poorer end of the spectrum. Growth areas include direct selling, skin lightening and natural claims. Meanwhile, India's big brand owners are extending their reach both at home and abroad.

Financially, 2010 proved a middling year for Germany’s C&T market. However recent product launches from international and local brands in fragrance, colour and skin care mean 2011 may prove more successful, despite a rocky year for hair care. Meanwhile Germany’s drugstores dominated retail and luxury outperformed mass

Responding to an upturn in the US economy, department stores and drug stores are improving their beauty product offering and retail spaces, while sectors performing strongly include lip and eye colour, hair care, naturals, fragrance and skin care

Canada's C&T market has been very resilient in the recession and local brands are becoming popular worldwide including homegrown hair care brand Moroccanoil.

US and European beauty brands are growing in popularity among Vietnamese consumers, and with the region enjoying increasing urbanisation and rising income levels names like L’Oréal and Estée Lauder are keen to secure their place in Vietnam’s burgeoning luxury cosmetics industry

X-Rite’s Lucie Matuskova discusses colour cosmetics using modern instrumental methods, covering the key elements of determining colour: people and instruments; objects and samples; and light source