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    Future beauty forecasting from in-cosmetics Global 2024 Longevity, pre-ageing and AI-empowered ingredients were some standout themes from the Paris ingredients trade show last week
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    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  5. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign

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