The Mushrooms Group

Activities: Media Marketing

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    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
  2. L’Oréal USA promotes Silvia Galfo to President of Luxe Division Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
  3. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums
  4. Charlotte Tilbury doubling down on fragrance with new perfume collection IFF perfumers Anne Flipo, Dominique Ropion and Juliete Karagueuzoglou worked with the beauty brand to create the six-strong perfume range
  5. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi

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