Stripes Beauty, a pro-ageing beauty and wellness brand founded by actress and activist Naomi Watts, has launched into Credo Beauty stores nationwide.
The science-backed brand, also available on Credo’s website, is on a mission to make menopause care more accessible and normalise conversations around midlife.
The partnership makes Stripes Beauty the first dedicated menopause brand available to shop from Credo Beauty, as the ‘clean’ beauty retailer grows its commitment to offering products for every stage of life.
The partnership will be about more than simply shopping the products, with plans for menopause and midlife education, in-store activations and exclusive discounts built around key dates such as National Hot Flash Day and Menopause Awareness Month.
"I'm incredibly proud and humbled to be entering Credo Beauty, a retailer whose commitment to ingredient transparency parallels our own mission at Stripes,” said Watts.
“Together, we are expanding access to products that support women navigating perimenopause and menopause –with genuine care, integrity and inclusivity at every step."
President and CEO Cara Kamenev added: "We created Stripes to address a glaring gap in the wellness and beauty space – offering a stellar product range focused on hydration and other symptom-based concerns, complemented by a community of trusted resources to help women feel informed, empowered, and seen through every phase of menopause.”
The brand’s current offering includes skin care, scalp essentials, supplements and even intimate moisture essentials to support body changes through midlife and menopause from every angle.
Jessica Trieber, VP of Brands at Credo Beauty, added: “As we broaden our commitment to wellness, inside and out, we recognise that different life stages bring different needs.
“Naomi Watts has been instrumental in bringing perimenopause and menopause into everyday conversation, and partnering with her and Stripes Beauty was a natural fit.
“Women deserve support, solutions, and space to navigate this chapter with confidence.
“We are seeing more interest in this area from our customers, and their cult-favourite Vag of Honor fills a gap in our assortment - we have not had anything quite like it before.”