Estée Lauder unveils longevity-focused pop-up at South Korea’s Incheon Airport

By Lynsey Barber | Published: 4-Jul-2025
Skin Care Marketing

Passengers will be offered treatments using Estée Lauder’s Re Nutriv skin care range until 24 July

Estée Lauder Companies (ELC) has unveiled a new longevity-focused pop-up at South Korea’s Incheon Airport.

The Skin Longevity Institute will run until 24 July at Terminal 2 with a spotlight on Estée Lauder Re-Nutriv Ultimate Diamond Age Reversal Eye Crème.

Passengers will be able to experience treatments using Re Nutriv skin care, such as sculpting facials and hand massages.

The activation also offers a personalised digital portrait based on visitors’ iris patterns.

The brand has also partnered with Korean Air, the country’s flag carrier airline, to offer first-class passengers treatments using Re Nutriv skin care.

“At Estée Lauder, our vision has always been to meet the evolving demands of our consumers,” said Selina Thng, VP and GM of Estée Lauder Travel Retail Asia Pacific.

“We know that luxury consumers across generations are prioritising experiences and services in their beauty routines, in addition to high-performance products. 

“The Skin Longevity Institute pop-up combines cutting-edge skincare with immersive luxury experiences, all inspired by our expertise in skin longevity science.” 

The pop-up is the latest move in the space of longevity by the beauty giant.

In May, ELC teamed up with the Hacienda AltaGracia hotel in Costa Rica to open the latest iteration of its experiential concept, the Skin Longevity Institute.

The brand has also opened Institute retail concepts in UK department store Harrods, as well as sites in China and Montreal.

ELC partnered with biotechnology company Serpin Pharma to explore longevity skin care innovations. 

The pair are working together to research the efficacy of mitigating harmful inflammation and enhancing cell resiliency.

Previously, ELC has partnered with the Stanford Center on Longevity to fund research in this area.

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