K-beauty make-up brand Hera has announced Stray Kids member Felix as its new Global Ambassador.
The K-pop star was first teased as the brand’s ambassador in an Instagram post, using the rapper’s voice to get fans talking.
Stray Kids is an award-winning South Korean boy band best known for hits ‘S-Class’, ‘Case 143’ and ‘Lose my Breath’.
Felix’s ambassadorship is taking over social media with the brand’s feed flooded with the K-pop star.
As part of the partnership, Felix has starred in a short video titled, “Let Your Glow Speak”, promoting the brand’s Reflection Skin Glow Foundation.
Hera is also set to introduce a new shade of its Sensual Nude Gloss, inspired by Felix.
The new shade, ‘Brownie Boy’, takes its name from both Felix’s nickname and his love for baking brownies.
The brand is yet to confirm a launch date for the product.
Hera shared how “Felix’s deep voice, commanding performances, and signature style capture a bold-meets-graceful energy, aligning with the brand’s values and ‘Seoulista’ spirit”.
The full extent of the partnership is yet to be revealed, with a number of global initiatives expected to take place soon.