L’Occitane en Provence partners with Sephora for second Almond pop-up experience

By Lollie Hancock | Published: 28-Aug-2025
Skin Care Retail

The natural beauty brand has teamed up with the retail giant for a second time, bringing back its pop-up which is inspired by the brand’s bestselling Almond range

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Following the success of its Almond pop-up experience in May, L’Occitane en Provence is  bringing the activation back, teaming up with Sephora at Westfield Shopping Centre in London, UK.

Running from 28 to 31 September, the immersive activation has been designed for guests to explore and discover the brand’s Almond products.

While the finer details of the in-person activation are yet to be revealed, guests can expect an immersive experience as they explore the range.

Visitors will be able to take part in prize grab games to get their hands on products, and receive samples of both Almond Supple Skin Oil and Almond Shower Oil.

The pop-up will also feature fragranced plumes diffusing the scent and sunset lamp installations.  

“Our immersive pop-up, in collaboration with Sephora UK, is an invitation to play,

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