Italian jewellery brand Pomellato enters the fragrance market
Cosmetic company ICR-ITF Group and Pomellato in partnership for new fragrance
Italian jewellery brand Pomellato has signed an exclusive worldwide licensing agreement for fragrances with Italian cosmetic company ICR-ITF Group. In September 2013 Milanese company Pomellato will debut its fragrance lines, which will be produced, created and developed by ICR-ITF Group. Andrea Morante, ceo of Pomellato, commented: “The chemistry between people and companies is always at the basis of successful partnerships, especially in fragrance licensing. We have an excellent relationship with ICR and IFT. I am convinced that together we will develop a special, innovative fragrance.”