Actress Jessica Alba has stepped down from her leadership role at The Honest Company, which she co-founded in 2011.
Alba announced that she will no longer serve as Chief Creative Officer to pursue "new projects and passions".
She will remain on Honest's Board of Directors.
Alba's departure follows a year of growth for the brand as its most recent filings indicated that sales were up by 10% to US$90.26m.
Honest's Skin and Personal Care division, however, dropped by 6% to $21.3m.
"When I created The Honest Company, I set out to change the consumer product industry and I can proudly say, we did just that,” said the 42-year-old.
“Honest has been a true labour of love for me - one that showed me what’s possible when you infuse purpose into business.
"While there never would have been an easy time to make this decision, I know we have a leadership team in place to advance my founding vision and protect Honest’s reputation as an industry changemaker."
After a decade in business, Honest went public in 2021 with an initial valuation between £1.4bn and $1.7bn.
Consumer goods veteran Carla Vernón was hired as Honest's new CEO in 2023 to boost the company.
Commenting on Alba's departure, Vernón said: “As we reimagined the future of the business, we benefited greatly by having insights from our founder Jessica Alba.
"A true visionary, Jessica founded Honest with a desire to bring a higher standard for clean ingredients and sustainable design to baby and personal care products."
