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Trending Articles

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    Science-washing: The flawed ways beauty brands are marketing products Tori Crowther explores the murky waters of science-washing and the ethical dilemmas for beauty brands
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    The future of beauty tech, now dupes are coming for the category Laurence Newman, CEO of beauty device retailer CurrentBody, on how at-home tech without clinical backing is impacting the market’s burgeoning growth
  4. O&3 predicts top natural beauty and personal care trends for summer 2024 This year, natural ingredients in skin care are all about real results and the focus is shifting towards targeted benefits and conscious consumption
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    Exclusive: Lottie London launches Netflix's Outer Banks make-up line The Endless Summer collection features lip, cheek and eye products, and have been inspired by the Netflix series’ themes of adventure and summer

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