Sales rose for the first time in the past few years, edging up 1.1% to €409.6m
The market for deodorants in Italy smelled a little fresher in 2015 as sales rose for the first time in the past few years, edging up 1.1% to €409.6m, according to figures from Cosmetica Italia. This was largely thanks to a rise in sales from channels other than pharmacies and perfumeries, including herbalists, supermarkets and hypermarkets and other channels. Sales in these ‘other channels’ rose 1.5%, despite a 0.9% fall in hypermarket and supermarket sales. Results in the pharmacy channel were also on the positive side, showing a slight increase of 0.3% by the end of the year.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business
Sign in to see recommended stories here.