Deodorants, Italy, 2016

26-Jul-2016

Sales rose for the first time in the past few years, edging up 1.1% to €409.6m

The market for deodorants in Italy smelled a little fresher in 2015 as sales rose for the first time in the past few years, edging up 1.1% to €409.6m, according to figures from Cosmetica Italia. This was largely thanks to a rise in sales from channels other than pharmacies and perfumeries, including herbalists, supermarkets and hypermarkets and other channels. Sales in these ‘other channels’ rose 1.5%, despite a 0.9% fall in hypermarket and supermarket sales. Results in the pharmacy channel were also on the positive side, showing a slight increase of 0.3% by the end of the year.

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