3-Jan-2014

ECM Bathroom Products 2013 market report

This report includes:

  • Market value and volume data from: IRI Group, Unipro and Kantar Worldpanel
  • Top five brands by country
  • New product launches by country
  • Sub-sector analysis including: shower gels, body washes, bath foams, oils, salts, liquid soaps, bar soaps and talcums
  • Analysis of current, emerging and future trends
  • Exclusive interviews with: IRI France, Henkel, Soap & Glory, Caudalie and RDUK (Monsoon Beauty)
  • Exclusive retail comment from: Sephora, BloomUp, Douglas and Marks & Spencer

Market overview

It has been a successful year for the bathroom products category in the Big 5 with all countries reporting a rise in value sales quite an achievement considering that in previous years this category has suffered somewhat. And so, it is good to see that the past year has offered renewed interest here and renewed innovation to go with it

France According to SymphonyIRI France, the bathroom products market grew by 2.5% to make 686.48m...

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