ECM Deodorants 2012 market report


This report includes:

  • Market value and volume data from: IRI Group, Unipro and Kantar Worldpanel
  • Top five brands by country
  • New product launches by country
  • Sub-sector analysis including: sticks, creams, roll-ons, sprays, antiperspirants, deodorants, sheets and wipes
  • Analysis of current, emerging and future trends
  • Exclusive interviews with: Schwarzkopf & Henkel France, Yves Rocher and Nivea

Market overview

France The French deodorant market grew by 3.6% in value terms to reach 458.1m in the past year and also grew by 1.7% in volume terms to make 134.6m units, according to SymphonyIRI France. . . .

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