3-Mar-2014

ECM Men's Lines 2013 market report

This report includes:

  • Market value and volume data from: IRI Group, Unipro and Kantar Worldpanel
  • Top five brands by country
  • New product launches by country
  • Sub-sector analysis including: deodorants, bathroom products, hair care, facial skin care, aftershaves, razors and shaving mousses
  • Analysis of current, emerging and future trends
  • Exclusive interviews with: Skeen, Institut Arnaud (Group Panther), IFF, Dermalogica, Korres, Beiersdorf, VKE, Bulldog and The Bluebeards Revenge
  • Exclusive retail comment from: Sephora, Le Comptoir de l'Homme, Douglas and QVC

Market overview

It has been a somewhat mixed year for the menís lines market across the Big 5 wih some ups and downs. Male grooming continues to be a market that on the whole, is growing. But that is not to say the category hasnít been affected by the credit crunch Ė a crisis Europe is only now making proper strides out of

France In France figures from SymphonyIRI France revealed that male grooming fell by 0.2% over the past year in value terms, with volume figures slumping by a worrying 1.8% . . .

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