Germany: Bath and Shower Market Report 2017

By Jo Allen 17-Jan-2017

New foam formats and social media influencers are bringing young consumers into the category


Germany’s effervescent bath and shower market kept on fizzing over the past year, as new brands and formats made a splash.

According to IRI Germany, the personal wash market, which includes bath, shower and soap products, grew by 6.1% to €1,047m during the year to July 2016.

Year to July 2016. Source: IRI Germany

The positive results build on a successful prior year too, with figures from German Cosmetic, Toiletry, Perfumery and Detergent Association IKW (Industrieverband Koerperpflege- und Waschmittel) registering 2015 growth of . . .

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