Hands and nails, Germany, 2016

15-Dec-2016

Despite a healthy 2015, nail polish sales in Germany grew just 1% in January-July 2016 to 100.735m, while hand care dipped 2.9% to 55.117m


The German hand and nail care market buffed up well in 2015.

Figures from IRI Germany revealed healthy growth of 6.2% for nail polish to total 173.780m while hand care was even more dynamic, posting a gleaming 9.8% rise to 95.144m.

Volume figures were also positive, particularly for hand care, with unit sales rising 9.6% to 62.181m and nail polish up 1.3% to 62.845m units.

The latest results, however, which span January to July 2016, reveal a very different picture for both segments.

Nail polish sales grew just . . .

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