Italy: Bath and Shower Market Report 2017

By Jo Allen 17-Jan-2017

After four years of decline, Italy’s bath and shower market is afloat once again due to pharmacy and mass market growth


Italy’s bath and shower market had been adrift since 2010, charting four years of negative results as the economic recession took a firm grip on Italy’s personal care market.

Source: Cosmetica Italia Beauty Report 2016

However, in 2015 there was finally some good news as the sector registered its first positive growth in five years.

According to figures published in Cosmetica Italia’s Beauty Report 2016, the body hygiene market – which includes soap, bath and shower, talc, foot hygiene and intimate hygiene products – inched up by . . .

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