Mobile devices tipped to overtake desktop browsing
Branding Brand says traditional commerce models no longer apply
The latest figures from mobile commerce platform Branding Brand for May 2013 show that mobile devices are quickly overtaking desktop browsing when it comes to e-commerce.
According to the company’s latest Mobile Commerce Index, which analysed a range of mobile sites for major beauty retailers including Bath and Body Works, Benefit Cosmetics and Sephora, smartphone visits increased 102% compared with May 2012. Smartphone orders, meanwhile, grew 104% and smartphone revenue climbed 103%. Mobile devices during the period were responsible for one third of total online visits (20% smartphones; 13% tablets) and 17% of all e-commerce revenue (4% smartphones; 13% tablets).
"Desktop's piece of the e-commerce pie is shrinking," said Chris Mason, co-founder and CEO of Branding Brand. "We are excited about the implications these numbers have for our clients, not just online but also in-store. Traditional commerce models no longer apply."
