New OMG! hair care range keeps prices cost effective with M&H standards

Published: 17-May-2011
Packaging Hair Care

M&H Plastics has worked in partnership with CRC Innovations on the launch of its new OMG! Range. This comprises a striking collection of hair and styling products designed to provide a salon look at value-for-money prices.

There are three shampoo variants in 400ml Vogue PET bottles with flip-top caps, four shower gels in 420ml Hooked Shower Gel PCTG bottles, two 100ml PP Jars, plus two 200ml tubes. The strong black packaging features colourful graphics printed in primary colours onto a series of monotone-style faces.

”Our aim was to create a distinctive, eye-catching brand image for this fresh new range,” comments Theresa Taylor of CRC Innovations. “We chose products from M&H’s standard range so that we could offer these to our customers at a cost effective price point, and it is the careful selection of style, material and colour which gives them such an individual look.”

M&H supplies over 1,000 standard bottles, jars, flexible tubes and closures.

  • Companies:
  • Berry M and H
  • CRC Innovations
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