If 2014 was the year of contouring, 2015 has so far been all about strobing – a make-up technique that uses highlighters to create an accentuated, illuminated complexion. Inspired by selfie-takers’ desire for a photo-ready finish, the trend has directly fuelled a spike in sales of highlighters in the UK prestige market.
2015's make-up highlights
If 2014 was the year of contouring, 2015 has so far been all about strobing
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Colour Cosmetics
A fairytale story: Why premium beauty is having a crowning moment
Appetite for beauty has not been hampered by the rise in energy costs or inflation. But even more surprisingly, the premium category is positively peppy. Here, Cosmetics Business takes a closer look at the sector’s success
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