According to new statistics from Research and Markets, the global cosmetics market is on course to reach a total value of $657bn by 2020. The total market is currently worth $460bn and is growing at a rate of 6.4%.
Skin care currently has the largest market share, but oral cosmetics is growing at the fastest rate and this looks set to continue in the coming five years. Promising areas of growth include e-commerce and online shopping as consumers ditch traditional stores.