92.8% of consumers want more hygiene beauty products in 2021

By Becky Bargh | Published: 8-Dec-2020
Marketing

A recent survey by Cosmetics Business found the majority of beauty shoppers will be on the hunt for more hygienic personal care products as Covid-19 changes consumer attitudes

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The Covid-19 pandemic has had a profound impact on beauty brands’ ability to interact with their customer bases.

Store closures due to lockdowns, a reduction in face-to-face contact and banned testers in-store have driven a wedge between customers and beauty brands.

But most significantly, the impact of the pandemic has also given rise to a new germaphobic consumer

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