A whiff of nostalgia: 6 men's retro fragrances making a comeback in 2018

By Sarah Parsons | Published: 31-Jul-2018

A preference for male perfume brands from the 1960s, 80s and 90s has turned out to be a surprise trend for 2018

You need to be a subscriber to read this article.
Click here to find out more.

A scent for nostalgia appears to be captivating men in the UK, as The Perfume Shop revealed sales for retro men’s perfumes have soared by 35% compared to last year.

While many within the beauty industry would argue that niche fragrances are the new norm, it seems like male consumers are increasingly favouring tried and trusted brands rather than newcomers.

According to the A.S. Watson-owned retailer, millennials are driving the craze, along with the

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like