Fashion brands Abercrombie & Fitch and Hollister have signed an exclusive fragrance licensing deal with Inter Parfums.
The agreement, which commits to a seven-year period, will see Inter Parfums create, produce and distribute new perfumes and fragrance-related products for the two brands. New men's and women's scents are slated to launch in 2016.
Jean Madar, Chairman and CEO of Inter Parfums, said: “We greatly respect what the Abercrombie & Fitch organisation has thus far accomplished in the realm of fragrance, most notably with Fierce, the brand’s well-established top-selling scent. We look forward to developing new scents that capture the essence and energy of both the Abercrombie and Hollister brands, and to taking the portfolio to a larger global audience. With our global distribution network, we plan to build this fragrance enterprise by capitalising on the popularity of the brands in international markets.”
Jonathan Ramsden, Chief Operating Officer of Abercrombie & Fitch, said: “We already have a successful fragrance business and believe that, with Inter Parfums as our partner, we can leverage this into a much larger global opportunity. We chose to partner with Inter Parfums because of its successful track record of cultivating and growing fragrance lines for fashion and luxury goods brands. We are confident that Inter Parfums will convey our brand message through scent and, with its global distribution network, make fragrance an even more meaningful contributor to our business.”
