The new scent, described as ‘an ode to the mystery of nature’, combines the depth of oud with the light and crisp feeling of the Scandinavian north, blending notes of ylang ylang, lily of the valley, may rose, violet, patchouli, tonka bean, white musk accord, cypriol and woody amber.
No 10 White Oud will be available The Conran Shop at Liberty, Selfridges, The Conran Shop and Avery Perfume Gallery from early January 2015, priced at £125.