An amenity kit created by Albéa for fashion brand Givenchy has won an award for the best First Class airline unisex travel kit 2014 at the Travel Plus Awards. The kit was given to customers in the new Air France La Première suite.
The Givenchy kit for La Première was designed to be noble and refined, in black leather-like material, symbolizing the Soin Noir de Givenchy range. It contains four products: facial moisturiser, eye serum, hand cream and lip balm, as well as an eye mask.
Albéa described the kit as playing two roles in the travel experience: firstly it would be functional, providing items needed for customers' wellbeing on their flight such as a toothbrush and mouthwash. Secondly, the company aimed to pleasantly surprise and reward Air France customers with haute couture care.
