Anne Möller (Idesa Parfums, Barcelona) has launched HydraGPS, a ‘smart’ moisturiser system aimed at women aged 20-30.
The new line is based on Möller's Global Polarized System (GPS) whose ingredients include magnetised water, which the brand says goes directly into the most dehydrated areas of the skin, and Crambe maritima extract, which is said to strengthen the skin's defences against UVA radiation.
The new range is composed of seven products: four moisturisers, two BB creams and a hydration mask. Gel Hydratant Mat (€28) reduces enlarged pores and prevents shine. Gel Crème Hydratant Rééquilibrant (€28) restores the oil and water balance in the T-zone. Crème Lègere Ultra Hydratante (€28) aims to maintain lipid balance. Crème Rénovatrice SPF15 (€29) restores skin radiance. BB Fluide Hydratant Perfection SPF25 (€29.50), in Naturel and Doré, correct minor imperfections and increase radiance. Finally, Masque Gelée Ultrahydratant (€30) is said to revitalise, soothe and gives give a sense of well-being.
HydraGPS was launched in Spanish perfumeries in July and will be available in global perfumeries from August.
Lola Gavarrón, Madrid
