Anti-ageing skin care drives UK C&T market
Ageing population drives skin care development
The UK’s ageing population is providing a double benefit to the UK C&T market, driving scientific research into new products and increasing market share in skin care, according to a new survey by Key Note.
The survey identified that the UK skin care market, including sun care, was worth £2bn in 2009, an increase of 5% on the previous year. And despite the harsh economic conditions, consumers are still spending on skin care. The sector accounted for 26.8% of the total value of toiletries sales in the UK in 2009, with growth driven by premium priced anti-ageing products.
The development of skin care products which look into the role of genes and proteins in the skin have been particularly popular, according to Key Note, and will lead to further developments of skin care products claiming to slow the visible ageing process. Lancôme’s Génefique serum for instance, has become one of the best-selling skin care products in the UK and is claimed to have anti-ageing properties based on proven science.
Furthermore, skin care products backed by clinical trials has also seen a significant uplift, and are fast-approaching a value of £150m, according to Key Note. Manufacturers of these products are also keen to promote a beauty from within message, linking healthy diets and lifestyles to beauty.
Key Note forecasts that retail sales of toiletries will increase in value by 9.5% between 2010 and 2014, with personal care and bathroom toiletries highlighted as sectors showing the strongest potential for growth.
