NaturalistApp has launched, bringing advice on hair care to women with afro, kinky and curly hair. Users can create their own unique hair profile, rating their own beauty buys and sharing recommendations with their friends.
The app also allows users to share photographs, videos and questions on common hair problems and their progress. Designed to fill a gap in the market, the app is available to women in the UK, Africa, France, the Caribbean an Latin America.
By sharing effective products and styling tips, women can develop their own hair care plan rather than take risks with untested products and methods.
Daisy F, Co-founder at NaturalistApp, commented: “There are a deluge of hair products oriented to Caucasoid hair and unfortunately a real lack of visibility when it comes to Afro Textured hair which is versatile and complex to care for. Many black and mixed race women and girls growing up in Western countries have often developed a disconnection with their natural afro hair. NaturalistApp is an in-the-pocket tool designed for women who are struggling to take care of their natural hair and are unable to find appropriate products or tutorials that are proven to work for their hair type and condition.”
All women are invited to download the app and join the community, whether they have natural or treated afro hair.
