Ardency Inn, a US cosmetics brand that originates from the New York music scene, has launched a new online entertainment network, Ardency Inn TV.
The network aims to combine both make-up and music-based content inspired by the downtown streets of New York.
The brand, which is known for its edgy character, said the editorial direction of the channel will be “unconventional, uncensored and unapologetic”.
When viewers tune into the channel, they will be able to view one-off videos and weekly series, including: NYC Street Style Makeup, which features make-up looks from the streets of New York; Ardency Inn Lab, where the brand’s products are put to the test in real life situations; Ardency Inn Sessions, which showcases music from female artists in New York; and Stone Broke Beauty, make-up tutorials for women who are time-poor and on a budget.
