Securing a payment is a positive for any retailer, however, it also represents the final interaction with a consumer. Hetal Patel is Marketing Director of payment solutions provider First Data. She explains how companies can maximise their payment methods to benefit customers and boost profits
While payment methods might not be front of mind for most business owners or operations managers, it would be wise to familiarise yourself with the latest innovations and give some thought to a strategy to meet customers’ needs with regard to how they like to pay.
The payments landscape is constantly evolving as new services spring up, with both traditional players and tech companies such as Apple and Samsung introducing mobile payment to the mix.
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