Aromatherapy Associates takes flight

Published: 18-Sep-2013

The skin care brand has partnered with British Airways

British skin care brand Aromatherapy Associates has partnered with British Airways to create its in-flight First Class amenity kit. The partnership follows British Airways' finding that customers want several key factors from an amenity kit, including high quality toiletries as well as a soft washbag that can be reused to store make-up and toiletries.

The result of the collaboration is two new kits which have been designed for men and women. Housed in soft bags bearing British Airways’ coat of arms, the amenity kits feature a selection of Aromatherapy Associates products.

The kit for women includes the brand's eye serum, moisturiser, hand lotion and face cleanser while the washbag for men includes a moisturiser, eye gel, shave gel, lip balm and deodorant from The Refinery. The new kits will appear on the airline's new A380 aircraft on flights to Los Angeles this autumn.

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