Asda has launched a new parcel delivery service that will see consumers collect parcels from third-party retailers across its network of supermarkets.
The new service, called ToYou is powered by parent company Walmart and is designed to provide the supermarket with up to 40m extra visits by 2019. Live tracking and data will be provided both to clients and customers in real time, guaranteeing better accuracy when delivering and returning parcels.
Online fashion retailer Missguided was the first third party to sign up to the scheme with many others expected to join at a later date.
Asda has already rolled out the ToYou service for its clothing brand George. Since August any non-food item has been available with an enhanced Click and Collect service, reducing waiting times by more than 60%. The service has also meant that orders placed up to 9pm can be collected in store the next day.
Ian Stansfield, Vice President of Asda Logistics Services and Supply Chain, said: “Demand for online shopping is ever increasing, with it grows the appetite from online retailers to have physical footprints their customers can access. Not only are we providing online retailers with a presence on the high street we’re also bridging a gap for customers who want to collect or return their online orders while carrying out their weekly shop.”
Stansfield added: “This is an industry first: complete, real time, individual parcel tracking – whether collect or return, every step of a parcels journey is tracked and visible to our clients and customers. This truly is game changing.”
