Australia’s Inika launches ‘healthy is beautiful’ campaign

By Lucy Tandon Copp 3-Oct-2016

As the colour cosmetics brand turns ten, Inika seizes the moment to tap into the increasingly health-conscious consumer


Australian colour cosmetics brand Inika has undergone a rebrand resulting in a new brand positioning, more organic formulations and refreshed packaging.

With the tagline “healthy is beautiful”, Inika has timed the launch of a number of newly-certified organic products to coincide with the rebrand.

Among these is the world’s first certified organic vegan lipstick manufactured in Canada, alongside a new baked mineral foundation, bronzer and illuminisor, which are all baked on terracotta tiles in Italy.

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