Avon puckers up with new lipstick line

Published: 30-Jan-2013
Colour Cosmetics

New formulas are claimed to dramatically boost moisture in the lips

US direct sales giant Avon has released a new line of moisturising lipsticks that are claimed to boost moisture levels in the lips by more than 100%. The line of Totally Kissable Lipsticks comes in 16 shades ranging from naturals to brights.

According to Avon, the line contains a blend of natural oils and fruit enzymes which gives it its rich, conditioning effect. The brand’s studies revealed that 96% of women sad their lips felt softer and mother after using the lipstick.

Totally Kissable Lipsticks are priced at $8 each.

  • Companies:
  • Avon Products
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The beauty businesses risking it all on a rebrand

Read more
The number of beauty brands rebranding themselves has been on the rise in recent years. But are the risks of reimaging a business worth it in the long run?

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  3. Seed Beauty
  4. Marc Jacobs Beauty to return under Coty Marc Jacobs Beauty was originally launched in 2013 through a deal with brand incubator Kendo, and discontinued in 2021 for unexplained reasons
  5. Armani Beauty names Stranger Things star Sadie Sink as new face The American actress will feature in the brand’s Sì Eau de Parfum Intense fragrance campaign

Upcoming event

Pure Beauty Global Awards 2024

23 May | London, United Kingdom See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The beauty businesses risking it all on a rebrand

The number of beauty brands rebranding themselves has been on the rise in recent years. But are the risks of reimaging a business worth it in the long run?
You need to be a subscriber to read this article.
Click here to find out more.
Recruitment

Avon names Kristof Neirynck CEO as Angela Cretu steps down

Neirynck will takeover from Cretu in January 2024, with plans to lead the cosmetics company into ‘its next chapter’
Colour Cosmetics

Avon reveals 1 in 6 UK women have had a partner control their make-up

The brand’s ‘Reverse Makeup Tutorial’ video is based on real experiences and was created with anti-domestic violence charity No More
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon to open first-ever UK stores via representative franchise scheme

The cosmetics giant will open beauty outlets throughout the UK within the next two months as it boost its physical retail presence
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon is selling in UK stores for the first time with Superdrug

Avon will be sold in 100 Superdrug bricks-and-mortar stores from 11 October as ramps up its omnichannel strategy
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 new beauty launches including a foundation revival

Cosmetics Business shines a spotlight on the brands launching fresh new foundation products in 2023
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The unlikely lip products that have now become make-up disruptors

From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cosmetics Business explores the trend
Subscribe now