Avon unveils game changing mascara


US direct seller Avon has released a new mascara which can be used at 12 different angles to coat the lashes while providing volume and definition.

The new Mega Effects Mascara features a patent-pending applicator which coats every lash in black silicone pigments. The design has taken Avon six years to develop and according to the brand, the ergonomically designed applicator allows the brush to get closer to the lash line than traditional mascaras. Priced at 10, the mascara is available via the Avon website.