BASF launches Trends & Textures Box

Published: 20-Apr-2015 Featured companies: BASF Personal Care and Nutrition GmbH
Hair Care

Inspired by the influence of pop culture on hair styling, chemicals company BASF has launched a set of formulations tailored to meet current trends.

The aptly named Trends & Textures Box contains: Enduring Performance Styling Gel, which makes use of the thickening agent Luvigel Fit UP; Sleek and Styled Bodying Cream, which contains BASF’s cationic polymer Luviquat PQ11 AT 1; Out of the Shower Wet Look Styling Gel, containing Ultrahold Power; Sugar Spun Smoothing Soufflé, which features BASF’s sugar emulsifier Emulgade Sucro; and Rock Hard Styling Gel, containing Luviset One.

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BASF Personal Care is one of the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them...
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