Bandai celebrates cartoon’s anniversary with beauty launch

Published: 28-Jun-2013
Colour Cosmetics

Bandai, Japan’s leading toy maker, has released a beauty product inspired by its popular Sailor Moon cartoon series


To celebrate the 20th anniversary of Sailor Moon, a Japanese manga series about teenage girls with magical powers, Bandai, Japan’s leading toy maker has released a beauty product inspired by one of the young heroines. The cosmetics are produced by Bandai’s cosmetics subsidiary, Creer Beaute Inc.

In its 20 year history, Sailor Moon has also inspired cartoon films, art books, stage musicals, a TV series, and video games. The heroines of the series use their magical powers to battle evil and save humanity across all the frontiers of time and space. It has proved a theme of enduring teen appeal.

Creer Beaute's new Miracle Romance Shining Moon Powder is both a blush and an illuminating powder. It comes in a compact that closely resembles Sailor Moon's magical Crystal Star Transformation Brooch. Also doubling as a necklace, the compact is currently available for pre-order for ¥3,980 and will be delivered in the autumn.

Given Sailor Moon’s long history, many adults who were teenage fans are expected to buy the anniversary product. Creer Beaute has released previous cosmetics collaborations with various Japanese cartoon series, including Urusei Yatsura, Creamy Mami, and The Rose of Versailles.

  • Companies:
  • Namco Bandai Holdings
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