Basel Binjabr, founder and Artistic Director of Thameen, talks about the challenges of retailing oud

Published: 18-Jul-2013

New fragrance brand Thameen has launched five fragrances inspired by legendary gemstones

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What sparked your interest in fine fragrances?
My father was passionate about fragrance and would take me to the best Attars (perfume oil sellers) to select his oils, so I was brought up with scent. Though I am not a trained perfumer, the concept of each scent is mine. I provide a description of how I wish the scent to develop and the ingredients that I wish to use. The scent is very clear in my head before we embark on the process of creating the structure.

Why were you inspired by legendary gemstones for the new collection?
My father used to call his blended oil his ‘precious jewels’ and when I came to develop the collection I thought that gemstones are the perfect metaphor for luxury fragrance – they are precious, rare, mulit-faceted, incredibly glamorous and complete an ensemble.

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