Bath & Shower Market Report: How can brands unplug growth in 2017?

By Jo Allen 19-Jan-2017

Sales remain stagnant for the global bath and shower category. But a fresh approach from brands could cap further losses

Source: Technavio. Includes bath, shower and soap products


The bath, shower and soap category has long been faced with the challenge of preventing sales from disappearing down the drain.

In the mature, high spending markets of Europe and the US, ensuring that innovation remains high is the key to plugging in growth, yet it is a tough task.

According to Technavio, Europe is the region with the largest share of the US$12.76bn global market in retail value sales.

In 2014, it represented . . .

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