By Jo Allen 19-Jan-2017
Sales remain stagnant for the global bath and shower category. But a fresh approach from brands could cap further losses
Source: Technavio. Includes bath, shower and soap products
The bath, shower and soap category has long been faced with the challenge of preventing sales from disappearing down the drain.
In the mature, high spending markets of Europe and the US, ensuring that innovation remains high is the key to plugging in growth, yet it is a tough task.
According to Technavio, Europe is the region with the largest share of the US$12.76bn global market in retail value sales.
In 2014, it represented . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business