Branding has a major role to play in deciding what beauty products customers want to spend their hard earned cash on. Some may ask for your help finding that miracle serum they saw in an advert, while others may want an alternative to
a brand they are avoiding out of principle. For good or for bad, those familiar names sitting on your shelves always make an impact.
Leading brand valuation consultancy Brand Finance has revealed the 50 Most Valuable Cosmetics Brands of 2015. We’ve taken an in-depth look at the results to help you understand why your customers are currently in love with some brands more than others, as well as the movers and shakers they might be lusting over in a few years’ time.
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