Publishing group Bauer Media has acquired Australian social beauty network Beautyheaven, which comprises three websites: Beautydirectory, beautyheaven and homeheaven.
Beautyheaven Group Founder Jackie Maxted said: “I am proud to be partnering with Bauer Media and excited by this next stage in the evolution of the group. We have built a unique and strong team and a customer proposition built on achieving outstanding results and high quality service.”
She added: “We will be looking at ways to tap into the Bauer women’s network and doing even bigger and better things.”
Bauer Media Australia and New Zealand CEO David Goodchild said the acquisition supported the company’s “strategy to be the number one digital destination for Australian women”.
Goodchild said: "The Beautydirectory, beautyheaven and homeheaven teams have created highly impressive products and I look forward to working with them to take the business even further. An acquisition such as this demonstrates our focus to invest in strategic opportunities which will grow the Bauer business across multiple media platforms."
Bauer Media Director of Advertising Sales Tony Kendall said: "The integration of the beautyheaven Group into Bauer Media's sales proposition will provide countless opportunities for our advertising partners. Combining the Group's already impressive reach and engagement with our new digital 'To Love' network creates an online powerhouse for marketing to women."
Bauer Media currently holds 51.6% of the market share in print publishing and is continuing to invest in and expand its digital platforms.
