BeautyKind, an online beauty retailer that donates 5% of every sale to the consumer’s charity of choice at checkout, will hold a concert starring Demi Lovato, Jake Owen and The Band Perry on 25 March to raise money for thousands of causes.
The BeautyKind Unites Concert for Causes inaugural event is expected to raise up to $3m for customers’ charities of choice, with an estimated 45,000 people in attendance.
For each ticket sold, BeautyKind will donate 50% to a charity of the consumer’s choice. Tickets range in price from $40 to $230, and will go on sale on 20 January.
Founder & CEO Hil Davis said: “Our goal with the BeautyKind Unites Concert for Causes series is to reshape cause marketing by creating a fun and engaging way for people to give back to the charities they know and love.
“BeautyKind's concert series is just another step in furthering our mission to partner and support charities, and survivors.”
The American Heart Association is the lead beneficiary of the concert and will offer supporters premium packages.
