Beauty brands build customer loyalty with technology

Published: 29-Jul-2016

How Sephora, L’Oréal and others are creating customer engagement through digital innovation

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  • Rapid use of technology is changing consumer expectations

  • Successful beauty brands are implementing mobile-first strategies

  • Technology offers consumers a more personalised experience



In an era of shifting consumer behaviours and rapidly evolving digital trends, the cosmetics industry as a whole has been slow to adapt.

To keep up with the pace of change, businesses need to be responsive to opportunities and trends, as well as innovating and inspiring the future.

In a new six-part series, I discuss how to respond to the digital era and what modern retail means for beauty brands.

The series also looks at industry leaders in the current landscape, such as Sephora, L’Oréal and Maybelline, to show what businesses need to do to create platforms for growth, drive meaningful consumer engagement and sustain new business model innovation.

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