Beiersdorf adds male grooming under Florena brand

Published: 5-Oct-2011

95% of ingredients based on naturals


North German Beiersdorf group has launched a range of new care products for men under the Florena brand. The company says that up to 95% of the ingredients are based on natural materials such as aloe vera, ginseng and guarana and are free from silicone, mineral oils and artificial colouring agents.

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